Authors
1
Ph.D. Candidatein Industrial Management, College of Humanities, Islamic Azad University, Babol Branch, Babol, Iran
2
Assistant Professor, Department of Management, College of Humanities, Islamic Azad University, Babol Branch, Babol, Iran,
3
Associate Professor, Department of Management, College of Humanities, Islamic Azad University, Babol Branch, Babol, Iran,
Abstract
Currently, the lack of water threatens the lives of billions of people around the world, and due to population growth, economic growth, and climate change, this trend is expected to continue and become more acute in the future. Therefore, the desire to curb excessive water consumption through identifying the main factors affecting consumer behavior has become very important in the management of drinking water resources. With the understanding of this necessity, the aim of the current research is to identify and investigate the causal relationships and prioritize the factors influencing the pattern of water consumption in the domestic sector. In this regard, by reviewing the literature in the field of water and interviewing industry experts, factors affecting consumption were identified and monitored in different criteria. Then through fuzzy Delphi to investigate the action factors and finally 7 main economic, social, cultural, technical and engineering, legal and managerial, spatial and temporal criteria with 26 sub-criteria were identified. Then through Dematel Fuzzy, cause and effect relationships were investigated and these factors were evaluated and ranked using Fuzzy Topsis technique. The results obtained from the research on family awareness, use of water-reducing devices, advertising and education, consumption motivation, water tariff and pricing
Keywords
)