Impact of Utilitarian and Hedonic Motivation on Sharing Organizational Knowledge (Case study: Southwest Water and Wastewater Company of Tehran Province)

Document Type : Original Article

Authors

1 /manager/Islamic azad university

2 مدیر

Abstract

The purpose of this study is to determine the effect of utilitarian and hedonic motivation on organizational knowledge sharing through social networks in the Southwest Water and Sewage Company of Tehran Province. This is an applied research method from the objective point of view and a descriptive survey from the point of view of the data collection method. The statistical population of the research is the managers and employees of the Southwest Water and Sewage Company of Tehran Province with 515 people. Sampling method, class and sample size are determined by the Cochran formula 220. A standard questionnaire is used to collect data. Validity of the questionnaire is confirmed by the opinion of the organization's experts and its reliability by Cronbach's alpha. In order to analyze the collected data, Smart PLS software, which is a second-generation software for structural equations, has been used. The results indicated that utilitarian and hedonic motivation is needed to share external and internal knowledge through organizational social networks. Also, to share the internal knowledge of knowledge, functional motivation is proposed.

Keywords


 
پیراسته، ع.، (1392)، "بررسی و تبیین نقش علّی مدیریت دانش در اثربخشی سازمان یادگیرنده (مطالعه موردی؛ دانشگاه علم و صنعت ایران)"، مدیریت فردا، 13(38)، 5-22.
صیاف، ل.، (1395)، "آسیب‎شناسی استفاده از شبکه­های اجتماعی در تسهیم دانش در سازمان"، دومین همایش ملی پژوهش‎های کاربردی در علوم مدیریت و حسابداری، دانشگاه جامع علمی کاربردی، تهران، 1-7.
رضوانی، م.، محمدیون، ر.، و ناصری‎زاده، ا.، (1396)، "بررسی نقش تسهیم دانش از طریق شبکه­های اجتماعی بر بهبود عملکرد سازمانی"، همایش بینالمللی مدیریت در عصر دانش، دانشگاه تهران 1-8.  محل
یونسی، ا.، (1395)، "بررسی نقش تسهیم دانش در شبکه­های اجتماعی در توسعه سازمانی"، دومین همایش ملی پژوهش‌های نوین در حوزه علوم انسانی و مطالعات اجتماعی ایران، قم، 1-13. 
Aboelmaged, M.G., (2018), “Knowledge sharing through enterprise social network (ESN) systems: Motivational drivers and their impact on employees’ productivity”, Journal of Knowledge Management, 22(2), 362-383.
Blackwell, R.D., Miniard, P.W., and Engel, J.F., (2013), Consumer behavior, 10th Edition, Mason, OH: Thompson.
Bergman, J., Jantunen, A., and Saksa, J.M., (2004), "Managing knowledge creation and sharing – scenarios and dynamic capabilities in inter‐industrial knowledge networks", Journal of Knowledge Management, 8(6), 63-76
Briones, R.L., Kuch, B., Liu, B.F., Jin, Y., (2011), “Keeping up with the digital age: How the American Red Cross uses social media to build relationships”, Public Relations Review, 37(1), 37-43.
Carpenter, M.A., (2008), “The implications of strategy and social context for the relationship between top management team heterogeneity and fi rm performance”, Strategic Management Journal, 23(3), 275-84.
Chang, I., Liu, C., and Chen, K., (2014), “The effects of hedonic/utilitarian expectations and social
influence on continuance intention to play online games”, Internet Research, 24(1), 21-45.
Chen, P.T., and Kuo, S.C., (2017), "Innovation resistance and strategic implications of enterprise social media websites in Taiwan through knowledge sharing perspective", Technological Forecasting and Social Change, 118, 1-15
Chu, W., Roh, M., and Park, K., (2015), “The effect of the dispersion of review ratings on evaluations of hedonic versus utilitarian products”, International Journal of Electronic Commerce, 19(2), 95-125.
Davenport, T.H., Harris, J.G., Long, D.W.D., and Jacobson, A.L., (2001), “Data to knowledge to results: Building an analytic capability”, California Management Review, 43(2), 117-138.
Dass, K., and Peineks, V., (2000), “Research trends in knowledge management: Analyzing the past and predicting the future”, Information Systems Management, 28(1), 43-56
Denga, X., and Chib, L., (2015), “Knowledge boundary spanning and productivity in information systems support community”, Decision Support Systems, 80, 14-26.
Dunn, B.J., (2010), “Best buy's CEO on learning to love social media”, Harvard Business Review, 43.
Engler, T., Paul, A., and Fayzimurodova, U., (2015), “Initial and continued knowledge contribution”, Twenty-Third European Conference on Information Systems (ECIS), Münster, Germany.
Grant, S., (2016), “Classifying emerging knowledge sharing practices and some insights into antecedents to social networking: A case in insurance”, Journal of Knowledge Management, 20(5), 898-917.
Grant, R.M., (1996), “Toward a knowledge-based theory of the firm”, Strategic Management Journal, 17(Winter Special Issue), 109-122.
Hemsley, J., and Mason, R.M., (2012), “Knowledge and knowledge management in the social media age”, Journal of Organizational Computing and Electronic Commerce, 23(1-2), 138-167.
Huang, S.-Y., Lai, H.-M., and Chou, Y.-C., (2005), “The determinants of knowledge sharing intention in professional virtual communities: An integrative model”, PACIS 2005, 14th Pacific Asia Conference on Information Systems, 1492-1503
Huston, T.L., (2000), “The social ecology of marriage and other intimate unions”, Journal of Marriage and Family62(2), 298-320.
Kuegler, M., Smolnik, S., and Kane, G., (2015), “Hat’s in IT for employees? Understanding the relationship between use and performance in enterprise social software”, Journal of Strategic Information Systems, 24(2), 90-112.
Kwahk, K. Y., and Park, D.H., (2016), “The effects of network sharing on knowledge-sharing activities and job performance in enterprise social media environments”, Computers in Human Behavior, 55, 826-839.
Kim, B., and Han, I., (2011), “The role of utilitarian and hedonic motivations and their antecedents in a mobile data service environment”, Expert Systems with Applications, 38(3), 2311-2318.
Ipe, M., (2003), “Knowledge sharing in organizations: A conceptual framework”, Human Resource Development Review, 2(4), 337-359.
Jeon, S., Kim, Y.G., and Koh, J., (2011), “An integrative model for knowledge sharing in communities-of-practice”, Journal of Knowledge Management, 15(2), 251-269.
Kallio, H., (2014), “A framework for dealing with fundamental knowledge problems through social media”, VINE: The Journal of Information and Knowledge Management Systems, 44(4), 558-578.
Khalifa, M., Liu, V., (2003), “Determinants of successful knowledge management programs”, Electronic Journal on Knowledge Management, 1(2), 12-103.
Kwan, M.M., and Balasubramanian, P., (2003), “Process-oriented knowledge management: A case study”, Journal of the Operational Research Society, 54, 204-211
Majchrzak, A., Faraj, G., Kane, B., and Azad, B., (2013), “The contradictory influence of social media affordances on online communal knowledge sharing”, Journal of Computer-Mediated Communication, 19(1), 38-55.
Moffett, S., McAdam, R., and Parkinson, S., (2003), “An empirical analysis of knowledge management applications”, Journal of Knowledge Management, 23 (3), 6-26.
Panahi, S., Watson, J., and Partridge, H., (2016), “Conceptualising social media support for tacit knowledge sharing: Physicians’ perspectives and experiences”, Journal of Knowledge Management, 20(2), 344-363.
Parveen, F., Jaafar, N.I., and Ainin, S., (2015), “Social media usage and organizational performance: Reflections of Malaysian social media managers”, Telematics and Informatics, 32(1), 67-78.
Parter, E.W.T., (2008), “Evaluation of knowledge management tools using AHP”, Expert Systems with Applications, 29(4), 889-899. 
Ponis, A., Buch, R., and Kuvaas, B., (2009), “Knowledge donating and knowledge collecting: The moderating roles of social and economic LMX”, Leadership and Organization Development Journal, 36(1), 35-53.
Sigala, M., and Chalkiti, K., (2015), “Knowledge management, social media and employee creativity”, International Journal of Hospitality Management Manufacturing Technology Management, 15(5), 402-409.
Van den Hooff, B., and Huysman, M., (2009), “Managing knowledge sharing: Emergent and engineering approaches”, Information and Management, 46(1), 1-8.
Wang. W.Y.C., Pauleen, D.J., Zhang, T., (2016), “How social media applications affect B2B communication and improve business performance in SMEs”, Industrial Marketing Management, 54(April), 4-14.
Wagner, C., and Bolloju, N., (2005), “Supporting knowledge management in organizations with conversational technologies: Discussion forums, weblogs, and wikis”, Journal of Database Management, 16(2), I.
Wilison, N., and Assie, P., (1999). “Designing business benefits from knowledge management”, In: Despres, C., and Chauvel, D., (eds.), The Present and the Promise of Knowledge Management, Boston, MA: Butterworth-Heinemann, 171-194.